10 years ago, nobody would have thought of the idea that one day we’d be able to rent our rooms and beds to some strangers or share car rides with strangers. But today Uber, the car-sharing app is one of the most downloaded and used apps in the world. Not only that, Airbnb is now…
Twitter is adding a new “Direct Message Cards” feature to help businesses reach their customers easily
Twitter is introducing a new style of advertising that can help businesses reach their customers easily in their direct message inbox. They are calling this the “Direct Message Cards”. Basically, this feature attaches a menu of buttons to a promoted tweet which users are then prompted to click on one of the automated reply. This…
Google is expanding their offline analytics to include more in-store visitation and sales data?
Two days ago, at the Google Marketing Next Event at San Francisco, the company made several exciting announcements in regards to their ads and analytics related products. The most interesting ones are the new location extensions for YouTube and in-store measurements for AdWords. The YouTube extensions means that address/map location, hours, photos, call buttons…
Booking Your Holiday through VR???
As a travel enthusiast, I got super excited when I found out that something like this might be possible. Navitaire, a subsidiary of Amadeus the world famous travel technology company announced last week they are introducing the first “Virtual Reality Search and Booking Experience”. Basically this technology will allow travel businesses to serve their customers…
Mobile Marketing: How to do it The Right Way?
Don’t you just feel that there’s something missing when you don’t have your mobile phone with you? Yes, I know I do, it’s like missing a body part if you wanna be extreme. :D. We live in a very mobile world and it’s essential that companies get the mobile experience right for their customers. …
Interactive Native Content: future of marketing your brand?
As brand marketers, there is one common goal that everyone tries to achieve: Brand Awareness. What better time to be doing that than in this current digital era where the Internet can allow you to reach people more efficiently? Yes, however, with the increasing number of saturated markets out there, marketers must figure out a…
Do Not Disturb!!
Don’t you just hate it when you see those annoying advertising material just pops up out of nowhere while you are playing a game on your tablet or just browsing the Internet? I know I do, a lot of times, this has prompted me to playing my games on aeroplane mode to avoid these pop-up…
Facebook Stories: what went wrong with it?
Facebook has launched its new story-app last week, which allows users to post temporary pictures and short videos at the top of user-message boards similar to Snapchat and Instagram stories. However, this move has proved to be backfiring as a lot of social media audience are accusing Facebook of blatantly ripping off Snapchat stories as…
Free Online Apps: how do they make money?
We now live in an era of technology where a lot of things have been computerised and our lives become heavily dependant on our laptops, smartphones, tablets etc. Over the years, there’s been emergence in Online apps popularity and the various things they can do to make our lives better and easier. From social media…
Mobile phone apps: How mobile app marketing can build better customer relationships for sports brands
Have you guys ever wondered why a lot of brands, particularly sports-related brands tend to have their own mobile apps? Big sports brands such as UnderArmour, Nike and Asics have invested greatly in app development. What are they trying to gain through this continual investment? Mobile devices are becoming the most important gateway to everything…
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